Glow Up - lululemon

“Glow Up” is lululemon’s 2025 launch campaign, celebrating the connection between movement and self-expression. A love letter to movement as self-care, where performance meets beauty and energy becomes attitude.

2025: Art / Creative Direction

Photography : Julia Noni & Ricky Alvarez

Motion : Brandon Kuzma

Production: Open Range

Collaborators: Ibrahem Hasan, Mark Reynolds, Mia Chong-Hanssen, Ravi Hampole, Kat Gutierrez, Colleen Baisa and many more…